This year’s #1 trend is Hashtags! Yes, Social Media is the way to go for any event and Hashtags are a must. Below I will list 5 reasons to have a #hashtag strategy at your next event.
Consistency – use the same #hashtag for all promotions related to the event. From the save the date to the post event networking. Include it on all post, social media and event literature.
Engagement- this keeps the audience engaged in all the news about your event. This essentially brands your event and gives it its own identity.
Crisis Management – this is a great way to keep the audience informed about changes such as Venue or speaker announcements. This is the New Information Highway.
Feedback – this is the great way to get positive and negative feedback. It gives your audience the opportunity to engage themselves at any time. Even during the event itself!
Networking – this is the perfect way to bring your audience together and gives you the power to engage the audience for pre-event and future networking events.
Girl, I know you event will be a Success! Just keep your #hashtag – original, short and understandable. You can use the same #hashtag every year for an annual event. Just follow the rules above and start PLANNING!